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Srixon To Deal Directly With Customers From 2015

Srixon To Deal Directly With Customers From 2015

🕔09.Jan 2015

15_SX_ZSTAR_whiteSrixon Sports Asia Sdn Bhd (SSA) Managing Director Mr Tommy Ieda recently announced the direct distribution of Srixon, XXIO and Cleveland Golf in the Malaysian market. According to Mr Ieda, SSA will focus in handling and distributing directly to all dealers including pro-shops, golf clubs and retail outlets in Peninsular Malaysia and East Malaysia.

Srixon has held the No.1 golf club market share position in Japan for 14 years and has had a presence in the South East Asia region over the past years. In Malaysia, they have held about 4-5% of the golf equipment market share and 19% of the golf ball market share but Mr Ieda is looking to change the figures to 5-6% for golf equipment and 23% for golf balls.

He said, “Marketing is very important. From 2015, we will be closer to the golfer and the market. Srixon and it brands will feature more actively in the local market. We want to go directly so that we can easily understand golfers activities and their needs.”CG_BLACK_DRIVER_Artsyz-f45_m

He added, “We believe that this direct distribution will further enhance the relationship we have established with our customers and continue the growth of our customers’ business. We also believe that this will help to vitalize the golf industry in Malaysia.”

SSA plans on increasing the profile of their brands via demo days and seeding ball. They also plan on working together with golf courses by supporting their monthly medals. On Asian Tour, Srixon is the official ball supplier.

“We have a lot of contracted Asian players and will also be looking at local amateurs, ladies as well as the junior programs,” concluded Mr Ieda.

A new collection for 2015 Srixon, XXIO and Cleveland Golf will be launched with a new line-up that will be available from January 2015. The new line-up, which will be available from January and February 2015, includes XXIO Forged Series Irons, XXIO Prime8 Series Woods and Irons, Srixon Z-Series Woods, Hybrids and Irons, Cleveland Black Woods, Hybrids, Irons and Cleveland Classic Collection Putters, Cleveland 588 RTX 2.0 Wedges and Srixon Z-Star balls. All the woods, hybrids and irons will be available in different specifications to suit different individuals playing needs. 

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