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A Thriving Entity

🕔04.Jun 2015

Sweet Spot - Frankie Choo 2Transview Malaysia, in an effort to attract more direct customers for premier golf equipment, has now gone into retail market since last year. It has grown immensely as a leading golf equipment seller with 23 outlets selling more than 35 well-known brands. Out of these 23 outlets, 15 of them are also pro-shops located in top golf clubs around Malaysia such as the Royal Selangor Golf Club, Kelab Golf Subang Negara, Kota Permai Golf & Country Club and Kelab Rahman Putra, to name a few.

The company is the exclusive distributor for several leading and top-selling brands of golf equipment and accessories such as Maruman, Fourteen, ENA, Srixon, XXIO, J.Lindeberg, Skin among many others. These products are also sold exclusively in 60 of their other South East Asian outlets located in Singapore, Thailand, Indonesia, Taiwan, Laos, Cambodia, Vietnam, Philippines and Myanmar.

Together with the retail shops, they also operate a number of driving ranges in Singapore, Malaysia and Thailand creating opportunities for up and coming golfers to test the latest equipment in the market to improve their individual swing and profile.

Transview is also the brain 
behind Golf Partner, a second- hand golf equipment store where 
many different golf brands can be
 bought for a fraction of the price.
 Most of the second-hand golfing 
equipment and accessories come
 via their Japanese partner, the giant sporting equipment company
Xebio, which has many Japanese- based sources to buy their equipment from. Quality golfing equipment can be bought at very reasonable prices and this has also encouraged locals to hand in their own second hand equipment for a price as well as creating a fluid exchange market practice. With a clever tactic of using a return policy of 80% money back guarantee in the first week of sale, their sales are definitely capturing a large portion of the market in this particular area.

The recent explosion of
 fandom in the golf industry has created a huge market for equipment sales while Malaysia is additionally known as one of the cheapest places to buy them too. Transview has taken this as an opportunity to put themselves on the forefront by sponsoring about20proplayersofwhich 10-15 are from Malaysia. Top local players such as Danny Chia and Arie Irawan are sponsored by the company.

The company is hoping that the local golf promoting bodies such as the Malaysian Golf Tourism Association will actively strive to make Malaysia one of the top golfing destinations’ to help
the industry grow
and expand. This
will certainly help the equipment market
to grow in the next decade and Transview is definitely looking at bigger sales with plans to open four more retail outlets this year. Some of their future plans include ideas to go into an in-house apparel business and at best, to strive to be one of the most visited golfing stores’ in Malaysia as well.

Transview Malaysia started out in 1984 as a distributing agent for a number of golf brands. In 2001, Transview Singapore bought over the Malaysian entity. In 2014, both entities were bought over by a Japanese company namely Xebio. Frankie Choo, who is the current Director of Transview Malaysia, was attached with the Singaporean branch.

He was given the opportunity to turn the fortunes of Transview Malaysia and has succeeded exceptionally well.

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